DJ Hero Controller Appears in Kid Cudi’s “Make Her Say” Video

In the video for a song that turns Lady GaGa’s annoying “Poker Face” into a track that I can actually stand, Kid Cudi, Kanye West, and Common lay down some rhymes while showing off their Activision connects.

You can catch the controller towards the end of the video, at 3:03. It’s hard to tell if this should be read as an official endorsement or just “Hey, this is a cool toy that we can toss in the background” (‘Ye and his crew do love toys, after all.) Here’s hoping that DJ Hero lives up to the hype that Activision is laying down for it, and ends up bringing in a whole new demographic to the music rhythm genre.